{"id":1033,"date":"2024-06-06T10:57:51","date_gmt":"2024-06-06T14:57:51","guid":{"rendered":"https:\/\/affinitybytruefreedom.com\/?post_type=portfolio&#038;p=1033"},"modified":"2024-06-06T12:27:37","modified_gmt":"2024-06-06T16:27:37","slug":"affinity-identity","status":"publish","type":"portfolio","link":"https:\/\/affinitybytruefreedom.com\/index.php\/portfolio\/affinity-identity\/","title":{"rendered":"Affinity Identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1033\" class=\"elementor elementor-1033\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-7d70862 e-flex e-con-boxed e-con e-parent\" data-id=\"7d70862\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d24039 elementor-widget elementor-widget-aux_menu_box\" data-id=\"8d24039\" data-element_type=\"widget\" data-widget_type=\"aux_menu_box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"aux-elementor-header-menu aux-nav-menu-element aux-nav-menu-element-8d24039\"><div class=\"aux-burger-box\" data-target-panel=\"toggle-bar\" data-target-content=\".elementor-element-8d24039 .aux-master-menu\"><div class=\"aux-burger aux-lite-small\"><span class=\"mid-line\"><\/span><\/div><\/div><!-- start master menu -->\n<nav id=\"master-menu-elementor-8d24039\" class=\"menu-portfolio-menu-container\">\n\n\t<ul id=\"menu-portfolio-menu\" class=\"aux-master-menu aux-no-js aux-skin-classic aux-with-indicator aux-with-splitter aux-horizontal\" data-type=\"horizontal\"  data-switch-type=\"toggle\" data-switch-parent=\".elementor-element-8d24039 .aux-toggle-menu-bar\" data-switch-width=\"768\"  >\n\t\t<!-- start single menu -->\n\t\t<li id=\"menu-item-979\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-979 aux-menu-depth-0 aux-menu-root-1 aux-menu-item\">\n\t\t\t<a href=\"https:\/\/affinitybytruefreedom.com\/\" class=\"aux-item-content\">\n\t\t\t\t<span class=\"aux-menu-label\">Home<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<!-- end single menu -->\n\t\t<!-- start single menu -->\n\t\t<li id=\"menu-item-978\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-978 aux-menu-depth-0 aux-menu-root-2 aux-menu-item\">\n\t\t\t<a href=\"https:\/\/affinitybytruefreedom.com\/index.php\/repportal\/\" class=\"aux-item-content\">\n\t\t\t\t<span class=\"aux-menu-label\">Representative Portal<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<!-- end single menu -->\n\t\t<!-- start single menu -->\n\t\t<li id=\"menu-item-974\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-974 aux-menu-depth-0 aux-menu-root-3 aux-menu-item\">\n\t\t\t<a href=\"https:\/\/affinitybytruefreedom.com\/index.php\/enrollment\/\" class=\"aux-item-content\">\n\t\t\t\t<span class=\"aux-menu-label\">Online Enrollment<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<!-- end single menu -->\n\t\t<!-- start single menu -->\n\t\t<li id=\"menu-item-1036\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1036 aux-menu-depth-0 aux-menu-root-4 aux-menu-item\">\n\t\t\t<a href=\"https:\/\/affinitybytruefreedom.com\/index.php\/brandinginformation\/\" class=\"aux-item-content\">\n\t\t\t\t<span class=\"aux-menu-label\">Branding &amp; Program Information<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<!-- end single menu -->\n\t\t<!-- start single menu -->\n\t\t<li id=\"menu-item-973\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-973 aux-menu-depth-0 aux-menu-root-5 aux-menu-item\">\n\t\t\t<a href=\"https:\/\/affinitybytruefreedom.com\/index.php\/printmaterials\/\" class=\"aux-item-content\">\n\t\t\t\t<span class=\"aux-menu-label\">Print Materials<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<!-- end single menu -->\n\t\t<!-- start single menu -->\n\t\t<li id=\"menu-item-1126\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1126 aux-menu-depth-0 aux-menu-root-6 aux-menu-item\">\n\t\t\t<a href=\"https:\/\/affinitybytruefreedom.com\/index.php\/video-presentation\/\" class=\"aux-item-content\">\n\t\t\t\t<span class=\"aux-menu-label\">Video Presentation<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t<!-- end single menu -->\n\t<\/ul>\n\n<\/nav>\n<!-- end master menu -->\n<div class=\"aux-toggle-menu-bar\"><\/div><\/div><style>@media only screen and (min-width: 769px) { .elementor-element-8d24039 .aux-burger-box { display: none } }<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-8211b83 e-flex e-con-boxed e-con e-parent\" data-id=\"8211b83\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da6575 elementor-widget elementor-widget-image\" data-id=\"4da6575\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"532\" src=\"https:\/\/affinitybytruefreedom.com\/wp-content\/uploads\/2024\/06\/identityFeature.jpg\" class=\"attachment-full size-full wp-image-1035\" alt=\"\" srcset=\"https:\/\/affinitybytruefreedom.com\/wp-content\/uploads\/2024\/06\/identityFeature.jpg 1000w, https:\/\/affinitybytruefreedom.com\/wp-content\/uploads\/2024\/06\/identityFeature-200x106.jpg 200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-31ea735 e-flex e-con-boxed e-con e-parent\" data-id=\"31ea735\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92cb261 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92cb261\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e98930 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e98930\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aa33d7\" data-id=\"1aa33d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56b37d1 elementor-widget elementor-widget-aux_modern_heading\" data-id=\"56b37d1\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h1 class=\"aux-modern-heading-primary\">Affinity by True Freedom Identity<\/h1><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb7e15 elementor-widget elementor-widget-text-editor\" data-id=\"0eb7e15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When creating the logo for Affinity by True Freedom, we aimed to align it closely with the new logo for True Freedom. Although the True Freedom logo has been developed, we are currently focusing on Affinity by True Freedom since it is a new brand and requires foundational materials.<\/p><p><strong>Concept:<\/strong> The word &#8220;Freedom&#8221; is central to our design, with the &#8220;F&#8221; as the focal point. This represents not only the services we offer to our members but also the overarching theme of freedom, including in our designs. Recognizing the diverse groups interested in Affinity, we designed the logo to integrate seamlessly with other brands. We use three font types: Serif, Sans-Serif, and Cursive, allowing our logo to adapt to various design styles.<\/p><p><strong>Typeface:<\/strong> Unfortunately, we cannot provide downloads for the fonts out of respect for the artists who created them. However, you can find these fonts online:<\/p><ul><li><strong>Athelas:<\/strong> Used for the serif letters A, I, N, I, T, Y.<\/li><li><strong>Amalfi Coast:<\/strong> The cursive font representing the &#8220;F,&#8221; also used for various design elements.<\/li><li><strong>Acumin Variable Concept:<\/strong> The sans-serif font for the subtitle &#8220;By True Freedom.&#8221;<\/li><\/ul><p><strong>Color:<\/strong> True Freedom&#8217;s primary color is blue. We wanted to maintain this connection while offering flexibility. Representatives and groups can change the logo color, particularly the &#8220;FF,&#8221; to suit their needs. Our main color theme is a gradient blue, transitioning from True Freedom&#8217;s blue to a lighter shade, symbolizing Affinity as the younger brand. For color changes, we provide an EPS file, ensuring high-quality vector graphics. You can use programs like Adobe Illustrator or free alternatives (Inkscape, BoxySVG, Vectr).<\/p><p><strong>Usage:<\/strong> The image above illustrates various ways to use our logo, including full color, inverse, and black &amp; white for faxing purposes.<\/p><p><strong>File Format:<\/strong> Our logo was created using Adobe Illustrator to ensure it maintains quality in vector format. Since we cannot distribute the fonts, we outlined all text in the logo, eliminating the need for font downloads. Upon request, I can provide an AI file.<\/p><p><strong>Available Formats:<\/strong><\/p><ul><li><strong>.eps:<\/strong> Editable vector format.\u00a0<\/li><li><strong>.svg:<\/strong> Web-friendly vector format. Standard and inverted with no background (transparent).<\/li><li><strong>.png:<\/strong> High-resolution raster format with transparency. Standard, inverted, screen ready, and print ready. All have no background (transparent).<\/li><li><strong>.jpg:<\/strong> Compressed raster format without transparency. Standard with white background and screen ready.<\/li><\/ul><p>All files are packaged in a .zip archive, compatible with most built-in unzip features on PCs and Macs.<\/p><p>If you have any questions, feel free to reach out to me at <a href=\"mailto:chanse@affinitybytruefreedom.com\" rel=\"noreferrer\">chanse@affinitybytruefreedom.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90d9cf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90d9cf3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8520931\" data-id=\"8520931\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2b5f96 elementor-widget__width-auto elementor-widget elementor-widget-aux_modern_heading\" data-id=\"a2b5f96\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h4 class=\"aux-modern-heading-primary\">Name:<\/h4><h4 class=\"aux-modern-heading-secondary\"><span class=\"aux-head-before\">Affinity Logo Collection<\/span><\/h4><div class=\"aux-modern-heading-description\"><p>Filename:<\/p><p>AFFINITYIDENTITY_COLLECT 06062024.zip<\/p><\/div><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1789cc6 elementor-widget__width-auto elementor-widget elementor-widget-aux_modern_heading\" data-id=\"1789cc6\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h4 class=\"aux-modern-heading-primary\">Upload Date<\/h4><h4 class=\"aux-modern-heading-secondary\"><span class=\"aux-head-before\">June 6, 2024<\/span><\/h4><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c1292 elementor-widget__width-auto elementor-widget elementor-widget-aux_modern_heading\" data-id=\"25c1292\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h4 class=\"aux-modern-heading-primary\">Notes:<\/h4><h4 class=\"aux-modern-heading-secondary\"><span class=\"aux-head-before\">Multiple Formats<\/span><\/h4><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af86313 elementor-widget__width-auto elementor-widget-tablet__width-inherit elementor-widget elementor-widget-aux_modern_button\" data-id=\"af86313\" data-element_type=\"widget\" data-widget_type=\"aux_modern_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"aux-modern-button-wrapper aux-modern-button-align-center\" >\n                    <a class=\"aux-modern-button aux-black aux-modern-button-md aux-modern-button-normal aux-modern-button-default aux-icon-\" href=\"https:\/\/drive.google.com\/file\/d\/1OcMbOaseAwOvuGYKmTyO5E1ecXwPspmK\/view?usp=sharing\">\n                <div class=\"aux-overlay\"><\/div>\n                                    <div class=\"aux-icon \">\n                                            <\/div>\n                                <div class=\"aux-text\">\n<span class=\"aux-text-before\">Download<\/span>                <\/div>\n            <\/a>\n            \n    <\/div>\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Representative Portal Online Enrollment Branding &amp; Program Information Print Materials Affinity by True Freedom Identity When creating the logo for Affinity by True Freedom, we aimed to align it closely with the new logo for True Freedom. Although the True Freedom logo has been developed, we are currently focusing on Affinity by True Freedom [&hellip;]<\/p>\n","protected":false},"featured_media":1061,"menu_order":0,"template":"","meta":{"footnotes":""},"portfolio-cat":[19],"portfolio-tag":[5],"portfolio-filter":[6],"class_list":["post-1033","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-cat-branding","portfolio-tag-uncategorized","portfolio-filter-uncategorized"],"_links":{"self":[{"href":"https:\/\/affinitybytruefreedom.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/affinitybytruefreedom.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/affinitybytruefreedom.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":18,"href":"https:\/\/affinitybytruefreedom.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1033\/revisions"}],"predecessor-version":[{"id":1076,"href":"https:\/\/affinitybytruefreedom.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1033\/revisions\/1076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/affinitybytruefreedom.com\/index.php\/wp-json\/wp\/v2\/media\/1061"}],"wp:attachment":[{"href":"https:\/\/affinitybytruefreedom.com\/index.php\/wp-json\/wp\/v2\/media?parent=1033"}],"wp:term":[{"taxonomy":"portfolio-cat","embeddable":true,"href":"https:\/\/affinitybytruefreedom.com\/index.php\/wp-json\/wp\/v2\/portfolio-cat?post=1033"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/affinitybytruefreedom.com\/index.php\/wp-json\/wp\/v2\/portfolio-tag?post=1033"},{"taxonomy":"portfolio-filter","embeddable":true,"href":"https:\/\/affinitybytruefreedom.com\/index.php\/wp-json\/wp\/v2\/portfolio-filter?post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}